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Email Marketing Services

We help businesses find new customers with our privacy-safe Email Marketing. Our Digital experts connect you with the best prospects and manage your campaign from start to finish using our proven, data-driven approach that gets results.

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Why Email Marketing?

With 91% of online consumers checking their email at least once a day, marketers must stay on top of email marketing trends. Email marketing is a cost-effective way to engage directly with your target audience, and USADATA provides a data-driven and privacy-safe approach to help you find new customers. Our Digital experts manage your campaign from start to finish, analyzing results and refining deployments accordingly to optimize your campaign and maximize ROI.

Over
310

Clients

Over
2,900

Campaigns

Over
250,000,000

Reachable Consumers

The Step by Step Process:

Build Your Target Audience

Accurate Audience Segmentation

Optimize Email

Diagnostic Testing
Optimized Platform Rendering
Test Cell Components

Email Deployment

Managed Campaign Delivery

Optimize Campaign Performance

Performance Analysis
Campaign Refinements
Improved ROI

Case Study

Multi-Screen Targeting Provides Significant Conversion Lift Over Stand-Alone Channels

A leading multinational consumer products company has worked with USADATA on a number of email campaigns. When USADATA suggested running an integrated multi-channel campaign, the client suggested that a test be run before altering its marketing plan and budgets. USADATA ran a test over the course of 4 weeks, targeting 1 million individuals with email and mobile display messaging.

RESPONSE METRICS

Stand-AloneMulti-ChannelLift

Display .24% CTR .41% CTR 70%
Email .82% CTR 1.02% CTR 24%

CONVERSION METRICS

Stand-AloneMulti-ChannelLift

Display 173 260 50%
Email 197 238 21%

The audience was divided into thirds, with one-third receiving only email messages, one-third receiving only mobile display messages and one-third receiving both email and mobile display messaging. In each of the 4 weeks, a new offer and creative were applied, but each audience segment remained consistent. The audience that was messaged with the integrated approach was far more reactive than the others. Significant lift was seen on email and display click-through rates, as well as overall campaign conversions.

Special Offer: Get Your 3rd Email Deployment FREE

Order an Email Marketing campaign between now and July 31st and the 3rd deployment* will be free!

*Email Marketing campaigns consist of multiple deployments to the same audience which helps boost recognition and response. Campaigns start at $2,500.

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