Email Marketing Services
We help businesses find new customers and expand communication reach with our privacy-compliant Email Marketing services. Our Digital experts connect you with the best prospects and manage your campaign from start to finish, and our Data Scientists enhance your database with email addresses via a permission-based process.
Why Email Marketing?
With 91% of online consumers checking their email at least once a day, marketers must stay on top of email marketing trends. Email marketing is a cost-effective way to engage directly with your target audience, and USADATA provides a data-driven and privacy-compliant approach to help you find new customers. Our Digital experts manage your campaign from start to finish, analyzing results and refining deployments accordingly to optimize your campaign and maximize ROI.
The Step by Step Process:
Build Your Target Audience
Accurate Audience Segmentation
Optimized Platform Rendering
Test Cell Components
Managed Campaign Delivery
Optimize Campaign Performance
Enhance Your Campaigns
With your marketing goals in mind, USADATA ensures the success of your email marketing campaign by building a customized target audience, crafting the right message and delivering emails through the best path to inboxes.
We analyze real-time data, test core performance metrics and optimize performance to achieve the highest level of deliverability to your consumers.
USADATA leverages data and technology to hyper-target audiences in the digital ad space.
We help you reach the right people through the right media channels, across multiple devices. Our experienced digital advertising team helps you identify your audience, create your ads and place them in relevant digital spaces.
We combine first-party and third-party data collected from our email and offline database, online DSP and mobile SDK to create comprehensive profiles of real, verified individuals. By verifying users, we help you remove fraud and deliver messages directly to your target audience.
Reach the Right Audience
We built our audience targeting tools to make sure your message is reaching the right consumer where they are engaging most. Our rich database builds user profiles based on:
Targeted ads are placed in audience-specific websites, games, mobile apps and more. Our targeting attributes range from simple filters based on a user’s device and hyperlocal geotargeting, to building an audience based on client conversion data.
Talk to Your Consumers Across Different Media Channels
Based on the consumer behaviors and media preferences of your target audience, USADATA and our partners seamlessly deliver hyper-targeted ads across multiple devices. We optimize display ads according to each media channel to effectively engage the individual behind the screen.
Retarget Your Audience
Display retargeting is a powerful way to match the right people, with the right message, at the right time. By gathering valuable consumer data, you can reach out to users through each step of the buyer's journey. Engaging an audience who has already expressed interest in your brand and services through multiple screens is one of the best ways to increase brand awareness and convert prospects into customers.
Match & Deploy
MATCHING YOUR DATA WITH OURS
Match and Deploy campaigns enrich existing postal and email data by matching it with our rich consumer database through our Marketing Automation Technology. We take postal addresses provided by our clients and match them against our extensive online database of postal addresses, verified email addresses and mobile device IDs to build accurate lists of targetable prospects.
MATCH AND DEPLOY FOR EMAIL ONLY
We deliver to the most relevant consumer segments - all at verified email addresses. Through this process, we typically see a delivered percentage of 97% or more. Our dedicated email deliverability team and industry-leading technology work together to send your email campaign with the highest inbox rate possible.
MATCH AND DEPLOY FOR DISPLAY ONLY
We deterministically link rich consumer data with unique mobile device IDs to have a comprehensive understanding of your target audience. This way, we can target personalized ads directly to their fingertips. By delivering ads to where the consumer is engaging most, we increase campaign impressions and conversion rates.
MATCH AND DEPLOY FOR EMAIL AND DISPLAY
By enhancing existing postal data with our extensive database of verified emails and mobile warehouse of over 400 million device IDs, we match and deploy hyper-targeted campaigns for both email and display. In addition to delivering an email campaign, we provide full-service display campaigns to reach the same consumer on every channel, including desktop, mobile, social, native and video.
ANALYZE THE RESULTS
We monitor that the campaign is effectively delivered. By tracking the email campaign in terms of open, click-through and conversion rates to continuously drive campaign success. Focus your dollars on the right audience, best email delivery, full-service display campaigns and superior customer service.to reach the same consumer on every channel, including desktop, mobile, social, native and video.
Multi-Screen Targeting Provides Significant Conversion Lift Over Stand-Alone Channels
A leading multinational consumer products company has worked with USADATA on a number of email campaigns. When USADATA suggested running an integrated multi-channel campaign, the client suggested that a test be run before altering its marketing plan and budgets. USADATA ran a test over the course of 4 weeks, targeting 1 million individuals with email and mobile display messaging.
|Display||.24% CTR||.41% CTR||70%|
|.82% CTR||1.02% CTR||24%|
The audience was divided into thirds, with one-third receiving only email messages, one-third receiving only mobile display messages and one-third receiving both email and mobile display messaging. In each of the 4 weeks, a new offer and creative was applied, but each audience segment remained consistent. The audience that was messaged with the integrated approach was far more reactive than the others. Significant lift was seen on email and display clickthrough rates, as well as overall campaign conversions.